A tower like no other

2 Finsbury Avenue — a net-zero-carbon strategy for a mixed-use London tower, built around circular construction, with GXN as sustainability consultants.

LOCATION

London, UK

SCALE

35- and 20-storey towers

CLIENT

British Land

YEAR

2020

STATUS

Completing 2027

THE BRIEF

A mixed-use scheme in Broadgate aiming for net zero carbon, with a sustainability story strong enough to make it an icon.

MY ROLE

I researched 30 sustainable buildings and developed the sustainability strategy with the GXN team, including a white paper.

The brief

SUSTAINABILITY STRATEGY DIAGRAM

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Research

Researching sustainable buildings today

To find a competitive sustainability strategy, we researched the world’s leading sustainable buildings. This let us compare both their technical certifications and how those are used in the narrative and communication of each project.

ALL 30 BUILDINGS

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Strategy

Reducing consumption

Beyond a clean energy approach, we refined the idea of reducing consumption. That became a strategy of upcycling materials and elements from the existing building before demolition, and a type of construction where materials, components and products are designed for disassembly.

Reinvesting in amenity

The money saved by reusing materials was reinvested in the tower’s amenity spaces. We designed them as a vertical village that fosters collaboration, interaction and well-being, and makes the project’s sustainability narrative visible.

‘A tower like no other’

The final sustainability strategy is summarised in this diagram, using the same categories as our white paper on sustainable buildings.

White paper

White paper
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White paper
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White paper
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Next project ↓

Contact

Let’s build something people

love

moving through.

© 2026 Michèle Pizzo Voit

Made in Copenhagen · supervised by Taco 🌮

Contact

Let’s build something people love

moving through.

© 2026 Michèle Pizzo Voit

Made in Copenhagen · supervised by Taco 🌮

Contact

Let’s build something people love

moving through.

© 2026 Michèle Pizzo Voit

Made in Copenhagen · supervised by Taco 🌮

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